SEO with Drupal

Lots of people complain about Drupal’s poor SEO - most platforms need at least some setup and Drupal is no different. If Drupal always has poor SEO, then you wouldn’t see x% of Fortune 500 companies using it (as per drupal.org’s big stats)!

All standard SEO requirements are supported

Search around for “the most important SEO tricks/strategies/techniques” and you’ll generally get pretty much the same lists wherever you end up. It’s all about giving clean, well-structured and accessible content that makes sense to automated systems (like search engines), and at this point the things that affect that performance are fairly well-known.

There’s no excuse for dropping the ball for any of these crucial metadata and strategies - they come with out-of-the-box support:

• Page titles
  Use templates to generate them automatically, then override when needed
  Modules available to ensure uniqueness
• Page descriptions
  Automate page descriptions via templates, then override when needed
• Open Graph Metatags
  Set automatic values and templates for important Open Graph metadata
• Descriptive, user-friendly URLs
  Set automatic templates for your content URLs
• JSON+LD metadata
  Populate common metadata with simple templates automatically, or override when needed
• XML Sitemap
  Generate standard sitemaps to get your site crawled
• Alt text on images
  Make it mandatory at the point of image upload, to ensure it’s never missing

Customisation

Standard templating and tokens will get you quite far, but some customisations to your metadata or setup will need custom code to power them. From a quick conversation we can usually give direction on how to get things done, and often get a change out same-day.

Site performance

It’s well known that the site’s performance, as measured by Core Web Vitals, also has a notable influence on your web ranking. If your site isn’t performing, there’s either something wrong or not enough priority has been given to the performance during development.

ComputerMinds are experienced at diagnosing and rectifying performance issues. Consider getting in touch for a Site Audit, where we can assess more than just your SEO and performance basics.

Award-winning performance out of the box
Site Audit and Review